Expert Quotes That Journalists Actually Use
We answer journalist queries with short, quotable expert quotes from you, so your view appears inside journalist articles with a link or brand credit.
2022 founded, Toronto / 1,000+ links built / 30 companies helped
Book a Strategy CallYour Expertise, Quoted in Journalist Articles
A HARO style placement puts a short expert quote from you inside a journalist article, with a link or brand credit. We match journalist queries to your expertise, draft a quotable answer you approve, and send it in time for the deadline. We never guarantee a placement and never promise a named publication.
- Not a guaranteed placement: journalists choose the quotes they publish, so no one can promise a slot.
- Not a named publication: we never promise a specific outlet in advance.
- Not a quote without an expert: every quote comes from real experience, answered plainly.
Expert quote placements fit you if you can answer from real experience, quickly and plainly.
From Query to Quote, in Four Steps
Every quote is drafted with you and sent before the deadline.
Match the queries
We match journalist queries to your expertise and your target page.
Draft the quote
We draft a short, quotable answer and agree it with you before sending.
Send before deadline
We send the quote in time for the journalist deadline.
Track and report
We track publication and report the live article, your quote, and the link or credit.
Real Quotes, Reported With Proof
Every placement is a real quote in a real article, reported with proof.
Query matching
Journalist queries matched to your expertise and target page.
Quote drafting
A short, quotable answer, agreed with you before it is sent.
Journalist submission
Sent personally and in time for the deadline.
Publication report
The live article, your quote, and the link or brand credit, reported with proof.
Simple pricing per placement: Launch $295 per link (up to 5 links per month), Scale $245 per link Popular (up to 15 links per month), Custom $195 per link (flexible volume).
Checked Like Every Placement We Build
A quote is only reported after it passes these checks.
- Query relevance: the query fits your expertise and target page.
- Quote quality: the answer is short, quotable and genuinely useful to the journalist.
- Expert credibility: the quote comes from real experience, not general opinion.
- Outlet trust: the article sits on a real publication readers trust.
- Manual sign-off: a specialist reviews every placement before it goes in your report.
For rankings: a quote in a trusted article is an editorial link with a clear reason to exist. For AI visibility: journalist articles are the kind of trusted sources AI cites. We do not guarantee rankings or AI citations. No honest agency can.
Where Your Expertise Counts
We work by niche, so your quotes reach journalists covering your market.
We do not work with casino or adult websites.
What a Consistent Campaign Can Support
One anonymised case study, reported the same way we report placements.
Education and Academic Writing, UK plus USA. Client name withheld for confidentiality. This case study shows what a consistent link building campaign can support; it is not a claim that expert quote placements alone produced the full result.
Expert Quotes, Answered
What is HARO?
HARO is a style of outreach where journalists post queries asking experts for quotes for their articles. We watch those queries, match them to your expertise, and send short, quotable answers. When a journalist uses your quote, you get a mention or link in the article.
Can you guarantee a placement?
No, and no honest agency can. Journalists choose the quotes they publish. What we guarantee is the work: matching queries to your expertise, drafting strong quotes you approve, and sending them before the deadline. Over a campaign, good quotes earn placements.
Do I need to be the expert quoted?
You or someone on your team does. Every quote must come from real experience, answered plainly. We draft the wording with you, but the expertise has to be yours.
How fast must a quote be sent?
Fast. Journalist deadlines are usually tight, so we send your quote as soon as it is drafted and approved. That is why we ask for a quick turnaround from you on approvals.
Ready to Be the Quoted Expert?
Tell us where your expertise runs deepest. We will match journalist queries to you and draft quotes worth publishing.
Email: linkauthoritylab@gmail.com
WhatsApp: +1 214-896-2906