Digital PR Built on a Story Worth Publishing
We turn a real story with real evidence into editorial coverage and links, pitched to journalists one by one. No press release blasts, no paid placements dressed up as news.
What Digital PR Is
Editorial coverage earned from a real story, with links and mentions across the outlets that cover it. A story your audience would read even if you were not in it.
What it is not
It is not a press release blast sent to a mass list, a paid placement dressed up as news, or a guaranteed slot in a named publication.
Who it fits
A brand with something new, useful or surprising, backed by real evidence: data, a trend, a result, or a point of view journalists have not covered yet.
How Digital PR Works
Personal outreach from start to finish, never a blast.
Find the story angle
We look for a new, useful or surprising angle with real evidence behind it, and agree it with you before anything is written.
Prepare the assets
We assemble the data, quotes and supporting material a journalist needs to run the story properly.
Pitch journalists personally
We pitch reporters one by one, matched to their outlet and beat, not a mass list.
Track coverage and links
We monitor what publishes, and report every piece of coverage with its links and mentions.
We do not promise a named publication or a fixed outlet count. Editorial coverage is earned, never guaranteed.
What You Get
- ✓A story angle built on real evidence, agreed with you
- ✓Personal journalist pitches matched to outlet and beat
- ✓A coverage report with links and mentions reported separately
- ✓Link replacement guarantee on every placement
- ✓Transparent reporting on every piece of coverage earned
Simple Pricing Per Link
Every placement is priced per link. One-time campaigns available.
Up to 5 links per month. Ideal for new websites and first campaigns.
Up to 15 links per month. Ideal for growing businesses and agencies.
Flexible monthly volume. Ideal for high-volume, tailored programs.
Checked Before It Counts
Every digital PR campaign passes five checks before we report it as delivered.
- ✓Story evidence: the story rests on real data or real events
- ✓Outlet relevance: the outlets match your industry and audience
- ✓Editorial quality: coverage is genuine editorial, never paid placement as news
- ✓Body link or mention: links and mentions sit in the article body
- ✓Manual sign-off: a person reviews every campaign before it counts
Rankings
Coverage on publications that rarely accept guest posts brings links from domains most link builders never reach. That editorial weight is hard to replicate any other way.
AI visibility
Editorial coverage is the kind of source AI systems quote and cite. When journalists cover your story, AI has a trusted source to point to.
We do not guarantee rankings or AI citations. No honest agency can.
Industries We Serve
Digital PR works wherever a real story can earn editorial coverage. We do not work with casino or adult websites.
What Consistent Campaigns Can Do
An education publisher in the academic writing space, serving students across the UK and USA.
Client name withheld for confidentiality. This case study shows the movement a consistent campaign can support. It is not a claim that digital PR alone produced this result, since the campaign used several placement types.
Digital PR FAQs
Is this the same as a press release?
No. A press release is a notice you write and distribute yourself. Digital PR starts with a story worth covering, then earns a journalist decision to write about it. The coverage is editorial, not something you publish yourself.
What makes a good story?
Something new, useful or surprising, backed by real evidence: original data, a trend you can document, a result you can show, or a point of view journalists have not covered yet.
How long does it take?
Longer than a guest post. Finding the angle, preparing assets and pitching journalists takes weeks, and publications move at their own pace. We keep you updated at every stage.
Can you guarantee coverage in a specific publication?
No. Editorial coverage is earned, never guaranteed. We do not promise a named publication or a fixed outlet count. We report every piece of coverage we earn, with links and mentions separately.
Ready for Coverage Your Story Earns?
Tell us about your brand and what is happening in your business. We will look for a story angle worth pitching.
Book a Strategy Call