About Us

ABOUT LINK AUTHORITY LAB

A Link Building Agency Built for Rankings and AI Visibility

Founded in 2022 in Toronto, Link Authority Lab exists for one reason: most link building fails quietly, and we do it properly.

Direct answer: Link Authority Lab is a link building agency founded in 2022 and based in Toronto, Canada. We build relevant backlinks and brand mentions through manual outreach on vetted sites, serving businesses, startups and SEO agencies, including white-label delivery.
2022 founded, Toronto1,000+ links built30 companies helped

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OUR STORY

Why We Started

Most link building fails quietly: reports full of metrics, rankings that never move, and placements on sites nobody reads. We started Link Authority Lab to do the opposite. Every placement on a real site with real traffic. Every prospect approved by the client before outreach. Every link reported with a live URL.

What we are not: a link farm, an automated blast service, or a reseller of cheap placements with no editorial standards.

Meet our founder

HOW WE WORK

What We Do Every Month

1

Prospect

We shortlist relevant sites with real traffic in your niche.

2

Get approval

You review and approve every site before we reach out.

3

Create and pitch

Personalised pitches and editorial content for each placement.

4

Report and replace

Live URL reports with our replacement guarantee on every link.

Read the full breakdown on how we work.

STANDARDS

What You Can Expect From Us

  • Sites averaging DR 40 to 90 with real organic traffic
  • 100% manual outreach, zero automation
  • You approve every site before outreach
  • Transparent pricing per link: $295, $245 or $195
  • White-label reporting for agency partners
  • Link replacement guarantee on every placement
QUALITY BAR

Checked Before It Counts

  • Real traffic: the site has genuine organic visitors
  • Topical fit: the site covers subjects connected to your business
  • Editorial standards: the content is useful, accurate and coherent
  • Natural placement: your link sits inside the article text
  • Manual sign-off: a person reviews every placement before it counts

Rankings

We build the kind of citation profile that supports rankings: relevant sites, real audiences, editorial context.

AI visibility

We earn mentions across the publications AI systems read and cite, building visibility in AI answers as well as search results.

We do not guarantee rankings or AI citations. No honest agency can.

WHO WE HELP

Industries We Serve

SaaS and B2BeCommerceFinance and FintechHealthEducation and Academic WritingTechnologyMarketing AgenciesReal Estate and Property
We do not work with casino or adult sites.
PROOF

What Consistent Campaigns Can Do

An education publisher in the academic writing space, serving students across the UK and USA.

30 to 61
DOMAIN RATING
11K to 92K
MONTHLY ORGANIC VISITS
0 to 2M
AI SEARCH IMPRESSIONS
1,000+
PAGES CITED

Client name withheld for confidentiality. Read the full story on our case studies page.

QUESTIONS

About Us FAQs

Where is Link Authority Lab based?
We are based in Toronto, Canada, and work with clients across the UK, USA and beyond.
Who runs the agency?
Link Authority Lab was founded by Arslan Khan. You can read his story on our founder page.
Do you work with agencies?
Yes. White-label delivery for SEO agencies is a core part of our work. Your clients never see our name.
What does a campaign cost?
Pricing is per link: $295 on Launch, $245 on Scale, $195 on Custom. See pricing for the full breakdown.
GET STARTED

Work With a Team That Shows Its Work

Book a strategy call. We will show you the process, the standards and the kind of sites we target for businesses like yours.

Book a Strategy Call