How We Work

OUR PROCESS

A Clear Process From First Call to Live Links

You always know what is happening, what comes next, and which sites your links will appear on. No black boxes.

Direct answer: Working with Link Authority Lab follows four stages. First, a discovery call about your website and goals. Second, prospecting with full site approval by you. Third, outreach, content and publication. Fourth, reporting with live URLs and our link replacement guarantee.
2022 founded, Toronto1,000+ links built30 companies helped

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THE SERVICE

What Working With Us Is Like

You get a dedicated point of contact, a shared prospect list you approve, and a report with every live URL. Agencies get the same workflow under white label, with your branding on every report.

What it is not: a dashboard you never open, automated blasts you never see, or reports full of metrics with no live links.
THE PROCESS

How Our Process Works

1

Understand your website and goals

We start with your services, audience, target markets and priority pages, and agree what the campaign must achieve.

2

Review your existing authority

We look at your backlink profile and competitor coverage to find the relevant gaps worth closing first.

3

Select the campaign approach

We choose the mix of guest posting, contextual links, digital PR and brand mentions that fits your objectives.

4

Assess opportunities and develop content

We evaluate prospective websites, you approve them, and we create the content each placement needs.

5

Review delivery and performance

We report published placements with live URLs, then review them alongside changes in search performance to refine the next round.

No pitch is sent and no content is published without your approval of the site first.
DELIVERABLES

What You Get Each Month

  • A prospect shortlist matched to your niche, for your approval
  • Personalised outreach and editorial content for each placement
  • Live URL report with anchor text and site metrics
  • White-label reporting for agency partners
  • Link replacement guarantee on every placement
  • A clear view of what is in progress and what is next
QUALITY BAR

Checked Before It Counts

Every placement passes five checks before we report it as delivered.

  • Real traffic: the site has genuine organic visitors
  • Topical fit: the site covers subjects connected to your business
  • Editorial standards: the content is useful, accurate and coherent
  • Natural placement: your link sits inside the article text
  • Manual sign-off: a person reviews every placement before it counts

Rankings

Consistent placements on trusted sites build the citation profile that supports rankings over time.

AI visibility

Mentions across real publications are the signals AI systems pick up when they answer questions in your space.

We do not guarantee rankings or AI citations. No honest agency can.

WHO WE HELP

Industries We Serve

SaaS and B2BeCommerceFinance and FintechHealthEducation and Academic WritingTechnologyMarketing AgenciesReal Estate and Property
We do not work with casino or adult sites.
PROOF

What Consistent Campaigns Can Do

An education publisher in the academic writing space, serving students across the UK and USA.

30 to 61
DOMAIN RATING
11K to 92K
MONTHLY ORGANIC VISITS
0 to 2M
AI SEARCH IMPRESSIONS
1,000+
PAGES CITED

Client name withheld for confidentiality. Read the full story on our case studies page.

QUESTIONS

Process FAQs

How long before I see the first links?
Prospecting and approvals usually take the first two to three weeks. First placements typically go live from week three or four, depending on publisher timelines.
Do I approve the sites before you pitch?
Yes. You see every prospect and approve the list before a single pitch is sent. Nothing goes live without your approval.
How do I track progress?
You receive a live URL report with anchor text and site metrics for every placement, plus a clear view of what is in progress.
Can agencies white label the whole process?
Yes. Agency partners get silent delivery with your branding on prospect lists, content and reports. Your client never sees our name.
GET STARTED

Ready to Start With a Clear Plan?

Book a strategy call. We will map your goals to a campaign approach and show you the kind of sites we would target.

Book a Strategy Call