Find the Links Your Competitors Have
We compare your backlink profile against your competitors and show you exactly which links you are missing.
What Backlink Gap Analysis Is
Backlink gap analysis compares the link profiles of your competitors with your own. The gap is the set of quality sites linking to them but not to you, which is your clearest list of winnable links.
What it is not: a raw spreadsheet of domains with no scoring, a count of links with no context, or a report that ignores relevance. It is a good fit when competitors outrank you and you need to know which links explain it.
How Backlink Gap Analysis Works
Choose competitors
We agree the 3 to 5 competitors that actually compete with you in search.
Pull all profiles
We gather backlink data for you and each competitor.
Find the gaps
We isolate quality domains linking to competitors but not to you.
Score and prioritise
You get a ranked outreach list with the angle for each target.
No competitor set is finalised without your agreement. Every opportunity is scored with the reasoning visible.
What You Get
- Competitor selection agreed with you
- Full backlink data for you and each competitor
- The gap: winnable domains mapped and scored
- Relevance and authority scoring per target
- A suggested outreach angle for each target
- A prioritised outreach list, ready to action
Simple Pricing Per Link
Every placement is priced per link. One-time campaigns available.
Up to 5 links per month. Ideal for new websites and first campaigns.
Up to 15 links per month. Ideal for growing businesses and agencies.
Flexible monthly volume. Ideal for high-volume, tailored programs.
Checked Before It Counts
Every gap analysis passes five standards before we call it done.
- Right competitors: sites that truly compete in your search results
- Clean data: duplicates and junk filtered out
- Quality scoring: authority, traffic and relevance weighed
- Winnable focus: targets you can realistically earn
- Action-ready: every row has a suggested next step
Rankings
The gap list is the shortest path to closing an authority deficit. Earning the links competitors already have is proven ranking support.
AI visibility
Competitors cited by AI answers earned those citations somewhere. The gap analysis shows you where, so you can earn the same visibility.
We do not guarantee rankings or AI citations. No honest agency can.
Industries We Serve
Gap analysis works in any competitive niche. We do not work with casino or adult websites.
What Consistent Campaigns Can Do
An education publisher in the academic writing space, serving students across the UK and USA.
Client name withheld for confidentiality. This case study shows the movement a consistent campaign can support. It is not a claim that gap analysis alone produced the full result.
Backlink Gap Analysis FAQs
How many competitors do you analyse?
Three to five, agreed with you. More competitors means more data but also more noise, so we keep it focused.
Will you build the links too?
Yes. The gap list becomes an outreach plan, and we can run the campaign to earn them.
How fresh is the data?
We pull data when the analysis starts, so it reflects the current profiles.
What if my competitors have spammy links?
We filter them out. The gap list only includes links worth earning.
Ready to See the Links You Are Missing?
Tell us your domain and competitors. We will map the gap and hand you a prioritised list of winnable links.
Book a Strategy Call